When I was under 10, my family would sit around while my brothers and I read a passage from a book we're reading. The book I read had a dragon on the cover. Later, when I was a little older, it was just my choice to read all kinds of books. My middle school became a motivator because it had a point system where you can use points to get prizes. I usually ended up reading more books than required for a certain time period.
There was a time that my older brother told me that Wizard's First Rule (by Terry Goodkind) is a good book. I just finished another fantasy novel which had dragons as main stars. I didn't enjoy it and the cover of Wizard's First Rule had a red dragon too. So, for a while, I stayed away from that book and read others. Then one day I just decided to read it and I'm still a fan of the series (last book will be out later this year ). Another set of books that I shared with a family member was the Left Behind series by Tim LaHaye and Jerry B. Jenkins. My dad was really interested in it so I read some of the books. I think I only read up to the sixth book. My interest waned as the years passed maybe because my dad stopped buying the books. I might reread the series in the future.